From Passion to Purpose the love of small animals

Starting a business in my 50s wasn’t something I had initially planned. After working in corporate sales for over 20 years, I found myself yearning for something more meaningful. My love for my pets—and the support of my grown children—gave me the push I needed to follow my heart.

I have poured lots of energy into researching pet products, connecting with supplies, and sourcing sustainable and fun items. “I wanted to create a selection of products that I felt good giving to my own pets. My pets are small and extra small and finding the right fit for them has not been easy “Every item in the store is something I believe in.”